News and Events

News

Peer-reviewed article on "Momentary Motivation" in Nordblick the NORDAKADEMIE’s scientific journal

Together with Prof. Dr. David Scheffer and Isabel Pérez-Cano, I have published an article in NORDAKADEMIE's scientific journal "Nordblick". You can download the journal here. [https://nordakademie.de/fileadmin/downloads/Forschung/nordblick_ausgabe6/index.html#56]

Key words: #momentary_motivation, #customer_decision-making, #implicit_personality_testing, #NLP, #Design_Thinking, #Design_Process_for_radical_customer_centricity, #1:1_Marketing, #One-on-one_marketing, #marketing, #strategic_management, #path_dependency