Stop Segmenting Humans, Start Segmenting Moments!
Why Customer Segmentation Might Soon Be Seen as an Outdated Marketing Practice in a Digital World

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24.01.2020, 12:30

MomentaryX AG publicly registered

The privately held stock corporation, MomentaryX AG, has been registered at the court of Hamburg, Germany, under the registration number HRB 160988. The D-U-N-S number is 343091582.   mehr

02.01.2020, 10:00

MomentaryX AG founded to realize Moment Segmentation as future segmentation standard

Investors believe in the concept of Momentary Motivation and its impact on the future of marketing practices, prduct and services design, as well as the strategic management of consumer products and services...   mehr

18.06.2018, 11:00

Peer-reviewed article on "Momentary Motivation" in Nordblick the NORDAKADEMIE’s scientific journal

Together with Prof. Dr. David Scheffer and Isabel Pérez-Cano, I have published an article in NORDAKADEMIE's scientific journal "Nordblick". You can download the journal here....   mehr