Stop Segmenting Humans, Start Segmenting Moments!
Why Customer Segmentation Might Soon Be Seen as an Outdated Marketing Practice in a Digital World

to a new world of experience-centric marketing & design thinking without customer segmentation!

 If you still believe that stereotype assumptions of customer segmentation help in a digitized world you should think again.

'Stop Segmenting Humans, Start Segmenting Moments!' guides a different path to superior customer experience and market activation.

 Learn more about the book, about the framework of "Momentary Motivation", and about the Design Process Flow towards "Radical Customer Centricity". 

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